FreshCase® Active Packaging for Case-Ready Meat

Create your “stop the cart” experience with a portfolio of sensory solutions designed to create engagement opportunities. Consumer needs are evolving: becoming more sophisticated, more demanding, more time-pressured. Add societal change to the mix: income polarization is a critical driver behind many of the changes we see in the marketplace—impacting the landscape for addressing consumer needs, affordability and channel migration. The takeaway? Brands need to command attention in store more quickly, clearly and dramatically than ever before. Owning the impulse becomes critical as brands compete for consumer attention in store. 81% of shoppers have tried something new because the package caught their eye. Appearance or aesthetics of the package has led to 63% of shoppers repurchasing a product, and 52% have completely switched brands based on new packaging, according to research by Westrock. Aesthetics are the primary driver impacting consumers’ decisions to try something new, buy something again or switch brands. This driving influence can have big implications for loyalty and sales. Packaging has the capability to respond in a powerful way—through innovative design tailored to address shoppers’ purchasing decisions. Stand out in a sea of products with AmPlify® finishing technologies. Create your “stop the cart” experience with Amcor AmPlify® finishing technologies, a portfolio of sensory solutions designed to create engagement opportunities. We deliver the industry’s most complete offering of proprietary packaging finishes to catch and keep your shoppers’ attention. | Extend the shelf life of your fresh meat products and achieve the fresh red color consumers prefer. FreshCase® technology from Amcor that solves the meat industry’s vacuum packaging challenge by delivering meat that blooms fresh and maintains its bright color throughout an extended shelf life. With FreshCase® technology, you’ll achieve the fresh red color consumers prefer, in attractive formats that deliver more value: • Compatible with bone-in and boneless beef, pork and lamb in forming/non-forming film, vacuum skin packaging and ground beef chubs • Stays fresh after purchasing 7x longer than PVC-wrapped cuts • Meats age naturally, and tenderize right in the package • Freezer-ready format allows meats to be frozen without repackaging, eliminating freezer burn • Uses less refrigerator space than MAP packages • Eliminates messy leaks in shopping bags, refrigerators, counters, and freezers • Easy-open options allow packages to open effortlessly without knives or scissors • Improved flavor compared to high-oxygen gas-flush packaging Deliver more sustainability! Compared to traditional case-ready formats, FreshCase® active packaging can help reduce food waste, reduce packaging, and save resource. - Reduces retailer food loss by 50%* - Keeps in the fridge 7x longer, reducing consumer food waste* - Uses 50% less corrugate, eliminates Styrofoam trays, PVC overwrap and absorbent pads - Weighs 75% less than MAP trays - Requires 60% less fuel for transport (*When compared to high-oxygen modified atmosphere trays or overwrap packaging)