Amplify® finishing technologies and print capabilities

Create your “stop the cart” experience with a portfolio of sensory solutions designed to create engagement opportunities. Consumer needs are evolving: becoming more sophisticated, more demanding, more time-pressured. Add societal change to the mix: income polarization is a critical driver behind many of the changes we see in the marketplace—impacting the landscape for addressing consumer needs, affordability and channel migration. The takeaway? Brands need to command attention in store more quickly, clearly and dramatically than ever before. Owning the impulse becomes critical as brands compete for consumer attention in store. 81% of shoppers have tried something new because the package caught their eye. Appearance or aesthetics of the package has led to 63% of shoppers repurchasing a product, and 52% have completely switched brands based on new packaging, according to research by Westrock. Aesthetics are the primary driver impacting consumers’ decisions to try something new, buy something again or switch brands. This driving influence can have big implications for loyalty and sales. Packaging has the capability to respond in a powerful way—through innovative design tailored to address shoppers’ purchasing decisions. Stand out in a sea of products with AmPlify® finishing technologies. Create your “stop the cart” experience with Amcor AmPlify® finishing technologies, a portfolio of sensory solutions designed to create engagement opportunities. We deliver the industry’s most complete offering of proprietary packaging finishes to catch and keep your shoppers’ attention.